All Episodes
Displaying episodes 1 - 30 of 33 in total
How & When To Promote Employees
This is the third and final episode in a three-part series designed to help you find, retain, and promote employees. Keeping your employees moving up the ladder will h...
How to Retain Employees
This is the second episode in a three-part series designed to help you hire, retain, and promote employees. Hiring is hard, training is hard, but retaining is easy! Li...
How to Find Employees
This is the first episode in a three-part series designed to help you find, retain, and promote employees. Employees are the life blood of every business so you'll wan...
SMS Marketing Strategies
In this episode, we talk about 3 different SMS marketing strategies and the best ways to implement them. SMS marketing can be a high ROI marketing channel as long as y...
Using Good Photography On Your Website
In this episode we talk about why it's important to use good images for your website and easy ways to get that done We'll also talk about things not to do which is som...
Don't Get Taken Advantage of by Vendors
This is the third and final episode of the series about not getting screwed over and keeping more money in your own pockets. This episode speaks about vendors and how ...
Don't Get Taken Advantage Of By Employees
This is the second in a three-part series about not getting taken advantage of and stolen from. This episode talks about employees and ensuring we keep as much of our ...
Don't Get Taken Advantage of By Customers
This is the first episode of a 3 part series designed to help you get taken advantage of less. There are many ways to make more money in business, one easy way is to l...
Running Paid Ads: Google Performance Max
In this episode, we talk about paid ads and the Google Performance Max program. We'll quickly dive into setting it up and starting to get sales from this program. It's...
Doing right for your business
This episode talks about how doing right for your employees, customers, and yourself will end up making you a more successful business owner. Listen to hear some ideas.
A little hack to stop paying credit card interest
In this episode, we talk about a fun way to game the system and save money on credit card interest. You should not need to pay the bank unnecessary interest so tune in...
Using your website to benefit your Brick and Mortar
This is the second episode in a two-part series about omnichannel retail. This episode offers a few ways to use your website to bring customers into your physical stor...
Using your store to benefit your website
In this episode, we talk about using your physical retail store to benefit your website. Listen to this episode to learn how to grow from 0 to 50,000 in online sales w...
3 Levels of Social Media for a positive ROI
This episode focuses on Social Media and ways to use it to generate more views which gets you more customers, but importantly, we need a positive ROI!
Build deep customer connections with custom texts.
In this episode, we look live at an example of a great way to reach out to customers and come back into your store. After all, getting customers through the door is a ...
Transitioning away from the Holiday season.
This episode focuses on actions you should take as we move out of the holiday season and into the winter months. We focus specifically on trying to sell in the slowest...
Making Lemonade. Part 2
This is the second episode in a two-part series on turning problems into opportunities. Tune in to hear about how an independent retailers turned a supply chain crisis...
Making lemonade. Part 1
In this episode, we will talk about how you make the best of a bad situation. Whether the problem is big or small, the ability to turn a problem into an opportunity is...
Inventory and how you should be thinking about it.
In this episode, we talk about inventory, specifically older inventory, and what you should do with it. Become a better buyer and merchandiser by listening to this qui...
Credit card processing rates. Listen and Save.
In this episode, we talk about credit card processing and how you can save money on your in-store processing rates. Credit card processing fees impact all businesses, ...
Digital Marketing 101: A quick Q&A with an expert strategist.
Hear from Avery a Material Retail employee and marketing strategist. Avery works with over 75 retailers to strategize and execute their marketing plans. We ask her fou...
Recession or not. Be prepared!
Let's assume that we are going to go into a deep recession, as a retailer you need to be prepared. Let's discuss 5 ways to prepare for one, if you do these 5 things yo...
Material Retail Dumps. What and why!
Our stakeholders recently asked us - Why? Why are you starting a podcast? How will it help anyone? Oh boy were we ready for that question! Listen now and you'll learn ...
Email Marketing and FAKE open rates.
This episode talks about email marketing and we spend a little time going into open rates and why you should second guess them. Is the data being displayed to you real...
Employees #3: Key tips for training and onboarding a new hire.
Hiring and finding the right people is hard but sadly that's just the beginning. Once you have the employee ready to work, you now need to train and onboard them into ...
Employees #2: Robin from y&i talks about motivating employees with pay, bonuses and commission.
In this episode, we hear from Robin at y&i clothing. Robin owns 3 locations in Texas and California and spends a ton of time thinking through employee compensation, bo...
Employees #1! Rachael from Wystle explains her unique way of attracting talent.
This is the first episode in a series of episodes focused on hiring, managing, and retaining employees. In this episode we hear from a boutique owner in Oklahoma who h...
How to get more local customers with little to no budget.
This episode focuses on how business owners can attract more eyeballs online and turn those views into in-store traffic. We'll have a special guest named Justin who wi...
Building a strong brand that will stand out in your community.
In this episode, we have an extraordinary guest and branding expert named Taylor "Bubba" Gramkow. We spend 7 minutes picking Bubba's brain learning a few powerful ways...
Retail Margins: Dialing for Dollars. Retail markdown money.
This is the third and final episode in a series of episodes designed to help independent retailers improve cash flow and gross profits by managing inventory more effic...