All Episodes

Displaying episodes 1 - 22 of 22 in total

Using your website to benefit your Brick and Mortar

This is the second episode in a two-part series about omnichannel retail. This episode offers a few ways to use your website to bring customers into your physical stor...

Using your store to benefit your website

In this episode, we talk about using your physical retail store to benefit your website. Listen to this episode to learn how to grow from 0 to 50,000 in online sales w...

3 Levels of Social Media for a positive ROI

This episode focuses on Social Media and ways to use it to generate more views which gets you more customers, but importantly, we need a positive ROI!

Build deep customer connections with custom texts.

In this episode, we look live at an example of a great way to reach out to customers and come back into your store. After all, getting customers through the door is a ...

Transitioning away from the Holiday season.

This episode focuses on actions you should take as we move out of the holiday season and into the winter months. We focus specifically on trying to sell in the slowest...

Making Lemonade. Part 2

This is the second episode in a two-part series on turning problems into opportunities. Tune in to hear about how an independent retailers turned a supply chain crisis...

Making lemonade. Part 1

In this episode, we will talk about how you make the best of a bad situation. Whether the problem is big or small, the ability to turn a problem into an opportunity is...

Inventory and how you should be thinking about it.

In this episode, we talk about inventory, specifically older inventory, and what you should do with it. Become a better buyer and merchandiser by listening to this qui...

Credit card processing rates. Listen and Save.

In this episode, we talk about credit card processing and how you can save money on your in-store processing rates. Credit card processing fees impact all businesses, ...

Digital Marketing 101: A quick Q&A with an expert strategist.

Hear from Avery a Material Retail employee and marketing strategist. Avery works with over 75 retailers to strategize and execute their marketing plans. We ask her fou...

Recession or not. Be prepared!

Let's assume that we are going to go into a deep recession, as a retailer you need to be prepared. Let's discuss 5 ways to prepare for one, if you do these 5 things yo...

Material Retail Dumps. What and why!

Our stakeholders recently asked us - Why? Why are you starting a podcast? How will it help anyone? Oh boy were we ready for that question! Listen now and you'll learn ...

Email Marketing and FAKE open rates.

This episode talks about email marketing and we spend a little time going into open rates and why you should second guess them. Is the data being displayed to you real...

Employees #3: Key tips for training and onboarding a new hire.

Hiring and finding the right people is hard but sadly that's just the beginning. Once you have the employee ready to work, you now need to train and onboard them into ...

Employees #2: Robin from y&i talks about motivating employees with pay, bonuses and commission.

In this episode, we hear from Robin at y&i clothing. Robin owns 3 locations in Texas and California and spends a ton of time thinking through employee compensation, bo...

Employees #1! Rachael from Wystle explains her unique way of attracting talent.

This is the first episode in a series of episodes focused on hiring, managing, and retaining employees. In this episode we hear from a boutique owner in Oklahoma who h...

How to get more local customers with little to no budget.

This episode focuses on how business owners can attract more eyeballs online and turn those views into in-store traffic. We'll have a special guest named Justin who wi...

Building a strong brand that will stand out in your community.

In this episode, we have an extraordinary guest and branding expert named Taylor "Bubba" Gramkow. We spend 7 minutes picking Bubba's brain learning a few powerful ways...

Retail Margins: Dialing for Dollars. Retail markdown money.

This is the third and final episode in a series of episodes designed to help independent retailers improve cash flow and gross profits by managing inventory more effic...

Retail Margins: Why a two-fer offer for your staple items can improve sales and gross profit dollars.

This is the second in a series of episodes designed to help independent retailers improve cash flow and gross profits by managing inventory more efficiently. Cash flow...

Retail Margins: Why marking down your ‘dogs’ will be a big win for gross profits and cash flow

This is the first in a series of episodes designed to help independent retailers improve cash flow and gross profits by managing inventory more efficiently. Cash flow...

First Party Data - Why it will define en era of business success.

There is a shift in the way consumers are responding to marketing happening right now. If you are a business owner or plan to be one, listen to this guide on First-Par...

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